Newspaper and magazine are no longer people’s favourite media platforms to get information. No matter what way you are looking at the industry of print journalism in the digital age, it is shrinking. No one can stop the drops in circulation of newspapers and magazines which leads to less advertising revenues. With less benefit, newspaper and magazine organizations are cutting their staff members. That means more and more journalists are losing their jobs because of technologies.
To survive, newspaper and magazine organizations are trying to take advantage of internet and other multi-media technologies. 2011 saw the first Australian daily newspapers, APN’s Coffs Harbour and Tweed Heads, shift from print to online daily publications according to Warren (2012). Now daily news of these media organizations is only available online and papers be printed once a week. Other newspapers and magazines, which are still printed today, also have their online version or different features, like leaving comments, on their websites to attract their audience. Susan Jacobson, who analysed the forms of news stories published on The New York Times‘ website, mytimes.com, from 2000-2008, says “multimedia packages grew over time to include new interfaces that incorporated elements native to digital environments such as hypertextual links, interactivity, elements borrowed from digital games and social media tools (2011).” It is lucky that food and health magazines at least still remain strong in the industry in the digital age (Merrill, 2012).
Take Gourmet Traveller magazine which share food of the world and provide food recipes as an example, its audience can read a hard copy and also can subscribe their online version. People can even get their staff on their iPads. In addition, Gourmet Traveller published video clips, in which demonstrating how to make dishes, on their websites. Gourmet Traveller is also a good example which do attract advertisements on their websites such as nab and Ovarian Cancer research foundation.
References:
Merrill, P 2012 ‘Cataclysm or new dawn’ The Walkley Magazine, Issue 70, February – March.
Susan, J 2012, ‘Transcoding the news: An investigation into multimeida journalism published on nytimes.com 2000-2008’, New Media and Society, 0(0): 1 – 19.
Warren, C 2012, ‘Get set for a bumpy ride’ The Walkley Magazine, Issue 70, February – March.
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